Why is Your Coral Gables Home not Selling?

There are common mistakes why your Coral Gables home is not selling in a buyers market. It's not a magic formula, just common sense. Sometimes the obvious is not apparent until we are made aware of it. 

Pricing and Property Condition

The number one biggest mistake sellers make is on pricing. It deserves top billing. Buyers will not perceive value when price doesn't support the property's condition. The home is overpriced and OUT of the market.

Overpricing sets the stage for price breaks, longer than average days on market or worst yet, an unsold Coral Gables real estate. 

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On the other hand, if you’re getting showings but no offers reconsider the price or improve the property’s condition. If not, the property sits ON the market.

Your property sells once price and property condition meets or exceeds buyer’s perceived value. Now, the property is IN the market!

The best explanation of this concept is presented below by  Jay Papasan, Vice President of Publishing for Keller Williams. It’s a short 2 minute presentation and well worth it.  Watch it now.

Clean and Tidy

It is important to have your home clean and tidy inside and out. Curb appeal is the first buyer’s visual impression of the property. Take the time to stage the outside and the inside of your home. 

Your goal is to heighten the buyer’s senses with the look and feel of the property. Buyers will equate a messy home as a representation of an owners maintenance of the property.

Coral Gables homes for sale sell quicker and for a higher price when the property is lovingly maintained.

Related: Who is buying real estate in Miami?

You Can See It…Maybe

The more difficult you make it for a buyer to view your home, the more likely it won’t be shown. The listing of your property is to SELL IT in the shortest amount of time at the highest possible price.     

Miami Homes For Sale Showing Tips

•  Realtors prefer to market easy to show properties.
•  A  property listing should include lots of good size and quality  pictures. Less  is not more in this case. Marketing what can’t be seen draws no interest from  buyers. 
•  Convenient showing times. Buyers want to see a Coral Gables home for sale  immediately or as soon as possible... like yesterday.  
•  Be flexible with showing times and days! 
•  The house key should be easily accessible. A lockbox or an electronic key  box should be on the premises.
•  Keep pets at another location or take them with you during showings.  Barking, jumping, growling, licking, or chewing on a buyer’s shoe will direct  them out the front door.
•  Hot is not cool! Keep the air conditioner on!  Buyers should feel  comfortable  when viewing the property and not sweating it out.
•  Don’t turn off the electricity on vacant properties.   

Your Presence Takes Away from the Buyers Experience

Don’t be present during buyer showings. Go out. I don’t mean outside on your front lawn or standing out in the condo’s hallway. Take the car and go.  

Nothing feels more uncomfortable to buyers than walking through someone's home with the owners present.  Buyers want to experience the home at their own pace and like to talk openly with their spouse or significant other .

Additionally, you leverage your negotiating position by not being present. Once a buyer and seller strike-up  a conversation, information is exchanged or disclosed. It's best to keep the buyer and their agent clueless about your motivation (or not) for selling. 

Find out more on selling your Coral Gables Miami home or condo

It’s None of their Business

The home's listing description or broker remarks shouldn’t disclose why you want to sell. It’s none of their business. The only exception would be a short sale. Make certain the  description is a marketing narrative of the property and not a reason why it needs to be sold.

Common statements such as, motivated seller, divorce, or job transfer or loss discloses the owner’s urgency and motivation to sell.  

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Home Sellers Play an Important Role

Home sellers play an important role in the marketing of their home as much as their real estate agent. A knowledgeable Realtor can help prevent the common home seller mistakes and facilitate an efficient and effective marketing process for selling Coral Gables homes.

Are you considering selling your property? Let’s meet. I will only take a listing if I know I can sell the property.  There is no value to us in keeping your property ON the market.  Contact me , Liz Kenneally at 786-423-3348 or liz@mycasitas.com.

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